Overview
SEO stands for Search Engine Optimization, which is one of the essential components of Digital Marketing that enhances the website’s ranking in providing increased traffic and better conversions. SEO audits must be done periodically to discover the strengths and weaknesses, to improve a website’s ranking and avoid violation of Google’s policy. Due to the numerous SEO audit tools that are available in the market, it can prove to be a herculean task to determine which one to use. Here, we’ve listed 10 best SEO audit tools: their uses, the advantages, and the disadvantages to give you a clear understanding of them.
What is an SEO Audit?
Now, it will be meaningful to learn what an SEO audit is and what type of tools we are going to discuss. SEO audit refers to the method of reviewing a website from the technical, content, and link perspective to find out what needs to be done to get the best search engine ranking. A thorough SEO audit typically covers:
- Technical SEO: Website layout, download time, having a mobile version website, and being indexable by search engines
- Content SEO: With respect to the application of SEO techniques, three important areas of focus were identified namely, keyword research, WRITE ME content quality, and optimization.
- Link SEO: They found out that back link analysis, anchor text distribution and link building opportunities are viable solutions.
Top 10 SEO Audit Tools
Ahrefs
Ahrefs is an SEO tool that provides users with an SEO audit function as part of an all-round package. With Ahrefs, you can:
Technical SEO Analysis
Ahrefs’ technical SEO analysis feature allows users to determine site architecture problems, crawl anomalies, and slow speed. It also makes suggestions as to its improvement.
Content Analysis
Ahrefs has a content analysis feature that allows one to find out where content is lacking, what keywords need to be targeted and other related optimization tips.
Link Analysis
The link analysis tool of Ahrefs is useful in uncovering backlink opportunities, the distribution of the anchor text and link building.
SEMrush
There are many SEO tools in the market but few of the popular ones are SEMrush that also provides technical SEO audit tools. With SEMrush, you can:
Technical SEO Analysis
Amongst SEMrush tools, the technical SEO is used in determining broken links, crawl errors, and slow loading of website pages. It also contains suggestions on improvements for further enhancement of the system.
Competitor Analysis
One of the most useful tools of SEMrush is the competitor analysis that allows you to see the main problems of your SEO strategy and reveals the advantages and vulnerabilities of the competitors.
Moz
Moz is one of the most popular SEO tools that includes an audit function among their services. With Moz, you can:
Technical SEO Analysis
Moz’s technical SEO analysis tool assists in finding structural problems in website maps, crawl errors, and slow site speed. It also has the feature of suggesting the areas that require enhancement.
Content Analysis
With Moz’s content analysis tool, one can discover what content has been created and what keywords Moz suggests in terms of improvement.
Screaming Frog
Another technical SEO tool is the Screaming Frog that provides users with an auditory of the SEO performance of their sites. With Screaming Frog, you can:
Technical SEO Analysis
Some of its features are the ability to analyze a website’s structure and hierarchy, find crawl errors and slow speed. And it also states the areas of improvement.
Crawl Error Identification
Some of the features of the crawl error identification tool of Screaming Frog are broken links, duplicate content, among others.
Google Search Console
Google Search Console, an experimental application from Google, allows users to analyze the efficiency of their site and identify potential problems with search engine optimization. With Google Search Console, you can:
Technical SEO Analysis
Search Console’s technical SEO has features that will help diagnose website structure, crawl, index errors, and slow pages. It also gives an account of how it could be improved.
Search Analytics
In the Search Engine Traffic section of Google Search Console, the search analytics tool displays rankings, impressions, and clicks by users for your site.
Raven Tools
Raven Tools is a single place SEO tool which includes an audit function as well. With Raven Tools, you can:
Technical SEO Analysis
Raven Tools’ keyword research and analysis tool is the ‘SEO Report’ which diagnoses website structure problems, crawl errors and slow page speed. It has also got suggestions on the way it can be improved.
Content Analysis
With Raven Tools one can learn such things as content gaps, keyword opportunities, and possibilities of optimization.
KWFinder
There is keyword research tool called KWFinder and it provides quite useful data in the audit mode. With KWFinder, you can:
Keyword Research
The features of KWFinder include keyword analysis for specification of most suitable keywords and opportunities, countering competitors, and tips of optimization.
Content Analysis
With the help of such features as content analysis, KWFinder enables the user to find the ideas for the new content, keywords to use, and tips on how to optimize them.
SE Ranking
SE Ranking itself is an SEO tool that has an Audit function incorporated into it. With SE Ranking, you can:
Technical SEO Analysis
SE Ranking for technical SEO has features such as Website audit that assists in the determination of Website structure problems, crawl problems, and slow speed. It also contains suggestions on how the situation may be improved.
Content Analysis
Another tool that SE Ranking offers is the content analysis tool which assists in discovering the content gaps, keywords, and the ways to optimize it.
Ubersuggest
Ubersuggest is a keyword research tool among tools that also includes an audit option. With Ubersuggest, you can:
Keyword Research
There are many features that one can find in Ubersuggest, such as keyword research, Competitor Analysis, and Optimization Suggestions.
Content Analysis
I use the content analysis tool that Ubersuggest offers to look for content gaps, keywords one can target, and other optimization tips.
GTmetrix
GTmetrix is one of the technical SEO tools and it has audit options among its functionalities. With GTmetrix, you can:
Page Speed Analysis
Using GTmetrix one is able to detect slow page speed problems, get suggestions to make the page faster, and a report on page speed.
Technical SEO Analysis
With GTmetrix Technical SEO site review, one is able to know where there is a problem with the structure of the site, crawl errors and so on as the tool offers recommendations.
Features to Look for in an SEO Audit Tool
When choosing an SEO audit tool, consider the following features:
Comprehensive Reporting
Seek tools that focus on enhancing things that need improvement and suggest ways to address highlighted issues.
Technical SEO Analysis
Ensure that the tool can analyze the structure of the website and the crawl errors that may be present on the website and further offers an option to provide solutions to the crawl errors before undertaking the crawl.
Content Analysis
Select a tool that will allow for the quality of the content, the keywords, and optimization possibilities analysis.
Link Analysis
Search for such tools that allow evaluating the opportunities in backlinks, distribution of anchor texts, and suggesting ways on their improvement.
Competitor Analysis
There are tools that provide Competitor analysis that can help to define what gaps might exist in the SEO strategy.
User Interface
Select a tool that easily lays out its layout for easy use, especially when interpreting the results.
Conclusion
As a matter of fact, carrying out an SEO audit from time to time is essential in helping one discover areas of strength, weakness’s, opportunities, and threats. As far as he or she is concerned with the website performance. It is very difficult to select the right SEO audit tool because there are many of them in the market. The 10 tools listed above provide the best SEO audit tools that you can use depending on the pros and cons of each one. Consider the mentioned overview of SEO audit features in the decision-making process and choose the most suitable SEO audit tool that meets your requirements and is affordable at the maximum price.